Privacy Policy – Gold King Bullion

Last Updated: July 10, 2025

Gold King Bullion (“Company“, “we“, or “us“) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you use our website () or interact with our services, in compliance with applicable U.S. (Arizona) laws and best practices. By using our site or services, you agree to the terms of this Privacy Policy.

Information We Collect

We collect various types of information in order to provide and improve our services. This includes:

Personal Information You Provide:When you create an account, make a purchase, fill out a form (such as a purchase inquiry or buy/sell form), or contact us, you may provide personal details. This includes your name, email address, telephone number, billing and shipping address, and payment information (e.g. credit card details). If you leave comments or reviews on our site, we collect the information you enter in the comments form, such as the comment text and your name, along with your email (if provided). We may also collect any other information you voluntarily provide to us (for example, information you provide when selling items to us or making inquiries about our products).

Account Credentials:If you register an account on our site, we collect your login credentials (such as username and password). These are used to manage your account and authenticate you. For your security, passwords are stored in an encrypted form.

Transaction and Order Information:When you purchase products from us, we collect details about the transaction. This includes the items purchased, order date and time, and payment confirmations. Payment card information is processed via secure third-party payment processors andnot stored on our serversfor extended periods, except for the information needed to verify the transaction (we use payment gateways compliant with PCI-DSS standards to handle your card data securely). We also keep records of returns or refunds processed in line with our refund policy.

Communication Records:If you contact us via email, phone, or through our website (e.g. via a contact form or live chat if available), we may keep a record of that correspondence. This includes inquiries about products, customer support requests, and any other communications you send us.

Information from Comments and Media:If you post a comment on our blog articles or other content, we collect the information in the comment form and your IP address and browser user agent string to help spam detection. If you upload images to our website (for example, in a product review or comment), be aware that images may contain embedded location data (EXIF GPS). Visitors to the sitecould download and extract location data from such images, so we advise removing any sensitive metadata before uploading.

Automatically Collected Data:When you visit our website, our system and third-party analytics services may automatically collect certain technical information about your visit. This includes your IP address, browser type and version, device identifiers, pages you visit and the time spent, referring website or search terms, and other browsing details (usage data). We collect this information through cookies and similar tracking technologies as described below. This data helps us understand how our site is used and improve the user experience.

Cookies and Tracking Technologies:Like most e-commerce sites, we use cookies (small text files stored on your device) and similar technologies to enhance your browsing experience and capture usage data. For example, we use cookies to keep you logged in to your account, remember your shopping cart items, and save your preferences. If you leave a comment on our site, you can opt in to have your name and email remembered in a cookie for your convenience so you don’t have to re-enter them next time. We also use cookies to gather analytics information about site traffic and interactions. You have control over cookies – you can delete or disable cookies in your browser settings. Note that if you disable cookies, some features of our site (such as maintaining your cart or keeping you logged in) may not function properly.

How We Use Your Information

We use the collected information for purposes necessary to operate our business and provide services to you. These purposes include:

Processing Orders and Transactions:We use your personal information to process and fulfill your orders, purchases, or sales, including sending order confirmations, processing payments, delivering products, and communicating with you about order status. For example, we will use your shipping address to send you the products you purchased and your payment information to obtain payment authorization and complete the transaction.

Providing Customer Support:Information you provide (like contact info and order history) is used to respond to your inquiries, requests, and support needs. This allows us to assist you if you have questions about a product, need help with an order, or request a return or refund.

Account Management:If you create an account, we use your information to maintain and secure your account. This includes allowing you to log in, resetting your password if needed, and enabling you to manage your user profile. We also may send administrative or account-related communications (e.g. important account or security updates).

Communication and Updates:We may use your email address or phone number to send you important notices and updates related to your transactions, such as purchase receipts, shipping notifications, or changes to our terms or policies. We may also send newsletters or promotional offers about our productsif you have opted in to receive them. You can unsubscribe from marketing emails at any time by using the unsubscribe link in those emails or contacting us directly.

Improving Our Services and Website:We analyze usage data (including automatically collected data about how you navigate and use our site) to understand customerpreferences and improve our website design, product offerings, and services. This helps us optimize user experience, such as ensuring our site content is presented effectively on your device, and to troubleshoot and test new features.

Personalization (if applicable):We may use information about your past interactions or purchases to personalize your experience. For example, we might suggest products or provide content that aligns with your interests. (Note: We donotengage in extensive profile-based targeted advertising, but basic personalization or product recommendations may occur within our own site.)

Security and Fraud Prevention:We use personal and technical information to protect our website, business, and customers. For instance, we may use your IP address and other identifiers to detect and prevent fraudulent transactions, spam, malicious activities, or other illegal activities on our site. If you attempt actions that trigger security protocols (such as repeated failed logins or high-value transactions), we might use your information to further verify your identity for safety. Visitor comments may also be checked through an automated spam detection service to prevent unwanted content.

Legal Obligations and Compliance:In certain cases, we are required to process and retain personal information to comply with laws and regulations. For example, we may use and disclose information to satisfy tax and accounting requirements, to respond to lawful requests by public authorities, or to meet obligations under consumer protection laws. If you are selling precious metals to us or making high-value transactions, we might be required to collect certain identification information to comply with anti-money laundering or other legal requirements. We also use personal information where necessary to enforce our terms and conditions, to protect our rights or the rights of other users, or as evidence in the event of disputes.

We will not use your personal data for purposes incompatible with those above without obtaining your consent or unless required or permitted by law.

Cookies and Tracking Technologies

As noted, we utilize cookies and similar tracking tools on our site. This section provides more detail on how we use these technologies and your choices:

Types of Cookies We Use:Cookies on our site serve several functions. Some areessentialfor site operation – for example, when you log in, we set cookies to maintain your session (so you don’t have to log in again on every page) and to save your preferences like display settings. We also usefunctional cookiesto remember items you put in your cart and other conveniences like the info you choose to save in forms (such as remembering your details for future comments). In addition, we useanalytics cookies(provided by third-party analytics services) to collect information about traffic and user interactions on our site. These analytics cookies allow us to see metrics like which pages are most visited, how users move through the site, and what website or search engine referred you to us. This insight helps us improve our service and marketing. We donotcurrently usecookies for third-party advertising or retargeting on our site (we do not host third-party ads that track you beyond our website).

Third-Party Analytics:We may use reputable third-party analytics providers (for example, Google Analytics) to help us analyze site usage. These providers may set their own cookies or similar technologies to collect usage information and report site trends. The information collected typically includes anonymized data such as overall time spent on pages, aggregate geographic regions of visitors, and general website usage patterns. No personally identifiable information (like your name or email) is revealed to these analytics providers—only device and usage data. This data helps us understand how our e-commerce platform is performing and where we can improve. You can opt-out of Google Analytics data collection if you wish, by using the Google Analytics Opt-out Browser Add-on or other means provided by Google.

Cookie Choices:When you first visit our site, you may see a notice about our use of cookies (depending on your jurisdiction). By continuing to use our site, you consent to placement of cookies as described. However, you have the ability to control cookies through your browser settings. Most web browsers allow you to refuse new cookies, delete existing cookies, or be notified before a cookie is set. Please note that if you disable or remove certain cookies, parts of our site (especially the e-commerce functionality like the cart or login session) may not work properly. For example, if cookies are disabled, the site might not remember items you added to your shopping cart.

Do Not Track Signals:Some browsers offer a “Do Not Track” (DNT) setting that allows you to signal your privacy preference to websites. At this time, our site does not respond to DNT signals specifically, because there is no universally agreed standard for what a company should do when it detects a DNT signal. We continue to monitor industry developments in this area and will honor such signals if a consensus standard is reached and if legally required. Regardless, we limit our tracking to the uses described in this policy.

For more detailed information about cookies and how we use them, you can refer to this Cookies section and feel free to contact us with any questions. By using our site, you agree to our use of cookies and similar technologies as described here.

How We Share Your Information

We value your privacy and only share personal information with third parties for legitimate business or legal purposes. Wedo not sellyour personal information to third parties for money or other valuable consideration. Below are the scenarios in which we may disclose (share) your information to others, with appropriate safeguards:

Service Providers and Partners:We share information with trusted third-party companies that perform services on our behalf,only to the extent necessary for those services. This includes:

Payment Processors:As noted, your payment details (such as credit card number) are handled by third-party payment gateways or processors (e.g., merchant bank, PayPal, Stripe, etc.) to securely process transactions. These providers have access to the necessarypayment information to process or refund your payment, and they are authorized to use your information only as needed to perform their functions (and required to comply with applicable data security standards).

Shipping and Delivery Partners:If your order involves physical delivery, we share the necessary information (such as your name and shipping address, and sometimes phone or email for delivery updates) with postal services or courier companies (e.g., USPS, UPS, FedEx or local delivery services) in order to deliver the products to you.

Email Service Providers:We may use third-party email platforms to send transactional emails (order confirmations, receipts) or marketing communications (if you subscribed). These platforms process your email address and sometimes your name on our behalf solely to send out communications. They are not allowed to use your email for their own marketing.

Analytics and Site Performance Tools:As described in the Cookies section, third-party analytics services may process certain usage data. We ensure any analytics partner only uses data as needed to provide us aggregate insights and not for other purposes.

Website Hosting and IT Providers:Our website is hosted on servers provided by third-party hosting companies (or cloud services). Therefore, any data you provide through the website is stored on their servers. Our hosting provider, as well as any IT support or cloud storage services we use, may have incidental access to data in the course of maintenance or troubleshooting, but they are bound by confidentiality and security obligations. (In simple terms, your data is stored in a data center or cloud environment operated by a reputable provider that we contract with, rather than on servers at our physical business location.)

We require all service providers to handle your information securely and confidentially, and not to use it for any purpose other than providing services to us (consistent with this Privacy Policy).

Within Our Corporate Family:Gold King Bullion currently operates primarily in Arizona with our store locations. If we have affiliate locations or future parent/subsidiary companies, we may share information within our corporate family on a need-to-know basis (for example, if you make an inquiry that needs to be handled by a particular branch or store, we might share your contact info with that branch). All such internal sharing would still be used only for the purposes described in this Policy.

Legal Compliance and Protection:We may disclose your information if required to do so by law or legal process, or if we have a good-faith belief that such action is necessary to (a) comply with applicable laws, regulations, legal requests (such as a subpoena or court order); (b) enforce our site terms and any agreements; (c) detect or prevent fraud, security, or technical issues; or (d) protect the rights, property, or safety of Gold King Bullion, our customers, or others. For example, if law enforcement authorities lawfully request information about users involved in criminal activity, we may be obligated to provide it. Additionally, in the context of our precious metals business, if we observe transactions or activities that we are legally required to report (e.g., under anti-moneylaundering laws or other regulations), we will share information with the relevant authorities as mandated by law.

Business Transfers:In the event that Gold King Bullion considers or undergoes a business transaction such as a merger, acquisition by another company, sale of all or a portion of its assets, or financing, your personal information may be disclosed to potential buyers, new owners, or other parties involved in the transaction as part of due diligence or transfer of assets. In such cases, we would seek to ensure the recipient of the data commits to privacy measures equivalent to those in this policy. If a transfer occurs, the successor entity will either continue to honor the commitments we have made in this Privacy Policy or inform you of changes and obtain any legally required consent.

With Your Consent:Apart from the situations above, we will ask for your consent before sharing your personal information with any third parties for purposes not covered by this Privacy Policy. For instance, if we ever wanted to publicly post a customer testimonial with personal information, we would seek your explicit permission.

No Selling of Personal Data:We want to reiterate thatwe do not sell your personal informationto third parties for their own marketing or profit. “Selling” personal information broadly includes transferring it to a third party for monetary or other valuable consideration. We do not engage in such activities. In the past 12 months, Gold King Bullionhas not soldany personal information and has no plans to do so. Because we do not sell personal data, we do not provide a “Do Not Sell My Information” opt-out page (as it is not applicable). If this policy ever changes, we will update you and provide appropriate opt-out mechanisms as required by law.

Data Security

We take the security of your personal information seriously. Gold King Bullion implements a variety of technical, administrative, and physical security measures to protect your data from unauthorized access, loss, misuse, or alteration. These measures include, for example:

Secure Browsing (HTTPS):Our website is secured via SSL/TLS encryption. This means that when you enter personal information (such as payment or login details) on our site, the data is encrypted in transit to prevent eavesdropping. You can verify this by looking for the “https://” and padlock symbol in your browser’s address bar when interacting with our site.

Payment Security:We use payment processors that are PCI-DSS compliant, which is the industry standard for secure credit card processing. Your sensitive payment details (like full credit card numbers) are transmitted directly to the payment processor over encrypted connections and are not stored on our servers after the transaction is completed (aside from possibly the last four digits for reference and a transaction ID or token).

Access Controls:Personal information stored in our systems (or on our behalf by service providers) is accessible only to authorized personnel who need it to perform their job duties. We restrict access based on role, and our staff are trained on the importance of confidentiality and privacy.

Data Storage and Encryption:We employ security measures for data at rest as well. For instance, our databases and servers are protected by firewalls and network security monitoring. Where feasible, we use encryption or hashing for certain data fields (especially passwords and any sensitive fields) to add an extra layer of protection.

Monitoring and Testing:We maintain logging of key activities on our systems to detect anomalies or unauthorized access. We periodically review our security practices and may employ third-party security tools or audits to test our website and infrastructure for vulnerabilities.

Despite our efforts,no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. You should also take care with how you handle and disclose your personal information and login credentials. If you believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us immediately so we can assist.

Data Breach Procedures:In the unfortunate event of a data breach involving your personal information, we will promptly take steps to contain and remedy the breach. We will also notify affected individuals and relevant authorities as required by law. Under Arizona law, for instance, we are generally required to notify Arizona residents of a data breach involving personal information within 45 days of determining a breach occurred. Notification will be given in a manner and format consistent with legal requirements (such as via email, mail, or public announcement, depending on the situation). We may also provide credit monitoring or identity protection services if recommended, depending on the nature of the data compromised. Our goal is to be transparent and helpful to you in such a situation, keeping you informed of what happened and what you can do to protect yourself.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted by law. This means:

Customer and Account Information:If you create an account or make a purchase, we will retain your account information, purchase history, and profile information while your account remains active or as needed to provide you services. If you delete your account or it becomes inactive, we may archive certain information for a period of time in case you return or for recordkeeping purposes, but we will securely delete or anonymize it when it’s no longer needed. You may also request deletion of your data as described in theYour Rightssection, and we will process such requests in accordance with law and the details below.

Order and Transaction Records:We retain records of transactions (including purchases, sales, returns, and communications about those transactions) for at least the minimum duration required by financial and tax regulations. For example, we may keep invoice and payment records for a number of years (often 7 years under standardaccounting practices) to comply with IRS rules, audit requirements, and our own accounting needs. These records may include personal information such as name, contact, and transaction details. We will securely dispose of this information once the retention period expires.

Communications:If you contacted us via email or other means, we may keep those communications for a period of time to ensure we have a history of your service requests or to improve our customer service. Typically, routine customer service emails are retained for a few years, unless they contain information we need to keep longer (e.g., evidence of a dispute resolution).

Website Logs & Analytics:Our web server logs, analytics data, and security logs containing IP addresses and usage information are generally retained for a shorter period (often 12-24 months, depending on the tool) unless we need to keep them longer for security analysis. We retain such data to analyze trends and performance over time, and to investigate any technical issues or security incidents.

Comments and Content Submissions:If you leave a public comment/review on our site, the content of your comment and its associated metadata may be retained indefinitely. We do this so that follow-up comments can be recognized and approved automatically (instead of holding them for moderation) and to maintain the integrity of discussions or reviews on our site over time. If you wish to remove a comment you posted, you can contact us to request its deletion (or delete it yourself if that functionality is available through your account).

When we no longer have a legitimate need or legal obligation to retain your personal information, we will either delete it or anonymize it (so it can no longer be associated with you). For example, we might aggregate or de-identify usage data for statistical purposes after removing personal identifiers.

Keep in mind that even if we delete your personal data from our active databases, it might remain in backup archives for a period of time until those are cycled out, but we have processes to eventually delete or overwrite such backups too. We also may retain information if necessary to resolve disputes, enforce our agreements, or comply with legal obligations – in which case, we will securely isolate that data from routine use.

Your Rights and Choices

You have certain rights and choices regarding your personal information. We believe it’s important you can control your data and we will facilitate your rights as described below:

Access and Portability:You have the right to request a copy of the personal information we hold about you and to inquire about how it has been used or disclosed. We can provide this information in a readily usable format. For example, if you have an account, you can log in to see much of your information (profile details, order history). For any additional information or a full export, you may contact us and we will provide you a digital file of your data, once we verify your identity.

Correction (Rectification):If any of your personal information is inaccurate or outdated, you have the right to request that we correct or update it. You can correct someinformation on your own by logging into your account profile and editing it (e.g., update your contact details or password). For any information not editable by you (or if you don’t have an account interface), you can contact us with the correction request, and we will make the changes for you as appropriate.

Deletion (Right to Erasure):You may request that we delete personal information we have collected from you. For example, if you have an account and wish to close it and have your personal data removed, you can contact us to request deletion. We will honor deletion requests to the extent possible.Important:There are some situations where we may not be able to fully delete all data, if retaining it is required for legal compliance or other legitimate purposes. For instance, we may retain certain transaction records needed for auditing or tax purposes, or keep information necessary to exercise or defend legal claims. If that is the case, we will inform you about it. When we can’t delete data due to an obligation, we will isolate it and keep it only for the required purpose. Otherwise, we will proceed to erase or anonymize your personal data upon a verified request.

Opt-Out of Marketing Communications:If you have subscribed to our marketing emails or newsletters and no longer wish to receive them, you have the right to opt out. You can do so by clicking the “unsubscribe” link in any promotional email we send or by contacting us and requesting to be removed from our mailing list. Please note that even if you opt out of marketing messages, we may still send you transactional or service-related communications (such as order updates, security alerts, or changes to policies) as these are not promotional in nature.

Cookies Choices:As discussed in the Cookies section, you can control or delete cookies. While not a “personal data request” in the traditional sense, it’s a privacy choice you have. Additionally, if you do not want to be tracked by Google Analytics across all websites, you can use Google’s opt-out tool. If we ever implement targeted advertising cookies, we will provide you an opportunity to opt out of those (and if required, we will include a“Do Not Sell or Share My Personal Information”link for California residents or recognize global opt-out signals as applicable).

California Privacy Rights:Although our business is based in Arizona, we strive to respect privacy rights afforded by laws like the California Consumer Privacy Act (CCPA) for applicable users. If you are a California resident, you have the right to request information about categories of personal information we have collected or disclosed about you, the sources of that information, the business purpose for collection, and the categories of third parties with whom we shared it. You also have the right to request deletion of your personal information, to opt out of its sale (as noted, we do not sell personal data), and to not be discriminated against for exercising these rights. Should you wish to exercise any of these rights, please contact us using the information in the Contact section. We will verify your identity and respond in accordance with applicable law. (For instance, we may ask you to confirm some details we have on file to ensure the request is legitimate.)

Other State Privacy Rights:Likewise, if you are a resident of any state that grants additional privacy rights (such as the Virginia Consumer Data Protection Act, Colorado Privacy Act, etc.), you may contact us with requests and we will honor your rights as required by those laws. We do not sell or share personal data in ways that those laws might restrict, but we are prepared to accommodate valid requests (access, delete, opt-out, etc.) from residents of any jurisdiction that provides such rights.

We will not discriminate against you for exercising any of these privacy rights. In other words, if you make a request regarding your data, we will not deny you services, charge you different prices, or provide a different level of service just because you exercised your privacy rights (except to the extent allowed by law, for example, if deletion of your data makes it impossible to provide a specific service, we will inform you of that outcome).

How to Exercise Your Rights:To exercise the rights described above, please contact us by email or mail using the contact information in theContact Ussection at the end of this policy. Please specify your request and which right you seek to exercise. For certain requests (like accessing or deleting significant amounts of data), we may need to verify your identity to protect your privacy – e.g., by asking you to confirm some information we have on file or logging in to your account. We will respond to your request within the timeframe required by law (typically within 30-45 days). If we need more time, we will let you know the reason and extension period in writing.

Children’s Privacy

Our services arenot directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years old. If you are under 13, please do not provide any personal information to us. Parents or legal guardians should supervise their children’s Internet usage and can inform us at any time if they believe we have collected personal data from a minor.

In the event we learn that we have inadvertently collected personal information from a child under 13 (for instance, if a child misrepresents their age to create an account), we will take immediate steps to delete such information from our records. If you believe we might have any information from or about a minor under 13, please contact us so that we can investigate and take appropriate action.

For teenagers between 13 and 18, we recommend that they seek permission from a parent or guardian before using our site or making purchases. Individuals under 18 may use our website only with involvement of a parent or guardian.

Third-Party Links and Content

Our website may contain links to external websites or incorporate content from third parties (for example, embedded videos, social media widgets, or third-party articles). If you click on a third-party link or view third-party content embedded on our site,you will beinteracting with a third-party service, and that third party may collect data about you in accordance with their own privacy policy. For instance, if we embed a YouTube video on one of our pages, Google/YouTube might collect usage data through cookies as if you visited YouTube directly. Similarly, our site might feature tools like Google Maps (for showing store locations) or an embedded finance chart for precious metal prices; those providers may see your IP and usage data.

This Privacy Policy applies only to Gold King Bullion’s website and practices. We do not control the privacy practices of third-party sites or services. We encourage you to read the privacy policies of any external site you visit or third-party service you interact with. We are not responsible for the content or data handling of such external services. Nonetheless, we aim only to partner with or feature reputable third parties. If you have concerns about any third-party content on our site, please let us know.

Changes to This Privacy Policy

Privacy laws and best practices evolve over time, and we may update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We reserve the right to modify or update this Privacy Policy at any time. If we make material changes, we will update the “Last Updated” date at the top of this policy and consider providing additional notice (such as posting a prominent announcement on our website or contacting you via email, when required). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website or services after any changes to this Privacy Policy have been posted will signify your acceptance of those changes, to the extent permitted by law. If you do not agree with any updates or modifications, you should stop using our services and may request that we remove your personal information as outlined above.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to contact us. We are here to help and address any issues you may have.

You can reach us through the following contact information:

Phone: (602) 648-7777

Mailing Address: Gold King Bullion, 10620 N 19th Ave., Phoenix, AZ 85029-4917, USA

Attn: Privacy Officer (or Customer Service)

Our customer service team is available during regular business hours to assist you. We will endeavor to respond to any privacy-related inquiries or requests as soon as possible, and no later than required by law.

Thank you for trusting Gold King Bullion. We value your business and your privacy, and we are committed to safeguarding your personal information while providing you with excellent service.